Month: June 2024
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A/B Testing in Sitecore Personalize: Boosting Campaign Success with Data-Driven Decisions
Steps for running effective A/B tests within the platform. In a world where customer expectations evolve daily, marketers need to make decisions backed by data, not guesswork. A/B testing in Sitecore Personalize offers a powerful way to fine-tune your campaigns, optimize user experiences, and drive better results. With the right approach, you can unlock actionable… Read more
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Unlocking the Power of Personalization in Sitecore: A Marketer’s Guide
Tips for using Sitecore’s personalization features to create unique customer journeys. In today’s competitive digital landscape, personalization isn’t just a buzzword—it’s a necessity. Customers expect experiences that are tailored to their preferences, behaviors, and needs. Fortunately, Sitecore offers a robust suite of personalization tools that empower marketers to craft unique, dynamic customer journeys. But how… Read more