Month: January 2025
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The Personalization Strategy Pyramid, From Foundations to AI
Personalization only works when the right foundations are in place. A simple pyramid model shows how content, segmentation, data, and AI fit together for sustainable success. Read more
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XM Cloud: How to Know When It’s Time to Move
I am a strategist/architect who’s worked on multiple migrations and platform upgrades over the years. Now that Sitecore XM Cloud is fully mature, I’m hearing from more and more companies the same question: When is the right moment to migrate to XM Cloud? The answer, as with any strategic decision, is not black-and-white. An appropriate Read more
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Five Sitecore Trends That I’m Seeing in 2025
With 2025 approaching, I am witnessing a dramatic change in both the ways in which marketers, and digital-experience teams, think about their CMS and personalization strategies in the game. The rise of cloud-native DXPs, AI-driven personalization and changes in omnichannel content delivery expectations for Sitecore XM Cloud mean this feels like a game-changer — and Read more