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From Strategy to Execution: Building Campaigns in Sitecore Experience Platform
A walkthrough of creating and launching campaigns. Creating impactful marketing campaigns is both an art and a science. It requires a deep understanding of your audience, strategic planning,…
4 min read
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A/B Testing in Sitecore Personalize: Boosting Campaign Success with Data-Driven Decisions
Steps for running effective A/B tests within the platform. In a world where customer expectations evolve daily, marketers need to make decisions backed by data, not guesswork. A/B…
4 min read
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Unlocking the Power of Personalization in Sitecore: A Marketer’s Guide
Tips for using Sitecore’s personalization features to create unique customer journeys. In today’s competitive digital landscape, personalization isn’t just a buzzword—it’s a necessity. Customers expect experiences that are…
4 min read
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Thoughts on improving the authoring experience for marketers in Sitecore Personalize
How do we make Sitecore Personalize more approachable for the digital marketer? Better empowering the marketer in Personalize looks a lot like empowering content authors in the content…
4 min read
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Successful steps to implement Sitecore Personalize
Implementing Sitecore Personalize is not as simple as activating the license. Well, it is, but that won’t lead to an implementation of Personalize that’s helpful for you or…
4 min read
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When to use Sitecore Personalize
When do we use Personalize? Personalize has been with us for a while, but I feel like this question still comes up a lot but as we start…
4 min read