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August 2024 Sitecore XM Cloud Updates: What Marketers Need to Know
Yesterday, on August 15, 2024, Sitecore rolled out significant updates to its XM Cloud platform, further enhancing its capabilities as a cloud-native, composable CMS tailored to modern marketing…
4 min read
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The Role of AI in Sitecore: Empowering Marketers with Smart Recommendations
Exploring AI-driven insights and recommendations for better marketing strategies. In today’s fast-paced digital landscape, understanding customer behavior is more critical than ever. But keeping up with massive amounts…
4 min read
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Understanding Sitecore Path Analyzer: Mapping the Customer Journey
How to use the Path Analyzer to improve user engagement. For marketers, understanding the customer journey is key to creating meaningful interactions and driving conversions. But in a…
4 min read
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From Strategy to Execution: Building Campaigns in Sitecore Experience Platform
A walkthrough of creating and launching campaigns. Creating impactful marketing campaigns is both an art and a science. It requires a deep understanding of your audience, strategic planning,…
4 min read
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A/B Testing in Sitecore Personalize: Boosting Campaign Success with Data-Driven Decisions
Steps for running effective A/B tests within the platform. In a world where customer expectations evolve daily, marketers need to make decisions backed by data, not guesswork. A/B…
4 min read
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Unlocking the Power of Personalization in Sitecore: A Marketer’s Guide
Tips for using Sitecore’s personalization features to create unique customer journeys. In today’s competitive digital landscape, personalization isn’t just a buzzword—it’s a necessity. Customers expect experiences that are…
4 min read