Yesterday, on August 15, 2024, Sitecore rolled out significant updates to its XM Cloud platform, further enhancing its capabilities as a cloud-native, composable CMS tailored to modern marketing needs. Here’s a breakdown of the most impactful updates and how they empower professional marketers.
Enhanced Publishing Flexibility
The August 2024 updates to Sitecore XM Cloud introduced substantial improvements to the publishing process, designed to simplify workflows for marketing teams. Users now have the ability to publish not only the page they are working on but also all its subpages or every available language version simultaneously. Additionally, a new interface feature makes it easier to view which language versions are available for specific pages directly within the page settings. To help prevent accidental data loss, the platform now prompts users to save changes whenever they attempt to close the Pages tab with unsaved edits. These changes provide a more seamless and intuitive publishing experience, catering to the needs of global and multilingual teams.
Smart Automation in Sitecore Personalize
Sitecore Personalize received smart automation capabilities for A/B testing. This feature automatically directs traffic to the winning variant or back to the control if inconclusive. It reduces manual intervention, accelerates campaign adjustments, and ensures that your experiments are always optimized for performance.
Geotargeted Personalization
The updates also introduced a new condition that combines country and region for targeted content delivery. This enhancement initially supports the United States, allowing marketers to tailor experiences to state-level audiences—a boon for hyper-localized campaigns.
Improved Webhook Management
In response to challenges with webhook failures, the platform now includes automatic deactivation after repeated errors. This ensures smoother operations by disabling faulty webhooks until issues are resolved, minimizing disruptions for marketers relying on automated workflows.
Simplified Content Editing
The user interface improvements continue to prioritize marketer efficiency. The rich text editor toolbar now adapts to screen size, and external links are automatically secured with HTTPS, enhancing both usability and security for content teams.
Why These Updates Matter for Marketers
These enhancements are part of Sitecore’s broader goal of empowering marketers to deliver faster, more personalized customer experiences without relying heavily on IT support. From automating routine processes to enabling precise audience targeting, the August updates make XM Cloud a more powerful tool for marketing agility and effectiveness.
What’s Next?
For marketers looking to maintain a competitive edge, Sitecore XM Cloud is proving to be a key ally. With its continuous updates, intuitive tools, and robust publishing capabilities, it provides the flexibility to scale and innovate in an ever-changing digital landscape.
Stay informed on Sitecore updates to ensure you’re leveraging the latest tools for your campaigns. Ready to explore how these features can transform your strategy? Dive deeper into the Sitecore XM Cloud documentation or explore personalized solutions with a Sitecore partner, like Velir.