Author: Matthew
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The Role of AI in Sitecore: Empowering Marketers with Smart Recommendations
Exploring AI-driven insights and recommendations for better marketing strategies. In today’s fast-paced digital landscape, understanding customer behavior is more critical than ever. But keeping up with massive amounts of data and turning it into actionable insights can overwhelm even the most seasoned marketers. This is where AI-powered tools in Sitecore come into play, offering smart recommendations that… Read more
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Understanding Sitecore Path Analyzer: Mapping the Customer Journey
How to use the Path Analyzer to improve user engagement. For marketers, understanding the customer journey is key to creating meaningful interactions and driving conversions. But in a digital landscape where customers interact with brands across multiple touchpoints, mapping that journey can feel like navigating a maze. This is where Sitecore Path Analyzer shines, offering marketers a… Read more
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From Strategy to Execution: Building Campaigns in Sitecore Experience Platform
A walkthrough of creating and launching campaigns. Creating impactful marketing campaigns is both an art and a science. It requires a deep understanding of your audience, strategic planning, and the right tools to execute effectively. With the Sitecore Experience Platform (XP), marketers have a powerful toolkit to design, execute, and optimize campaigns that resonate with… Read more
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A/B Testing in Sitecore Personalize: Boosting Campaign Success with Data-Driven Decisions
Steps for running effective A/B tests within the platform. In a world where customer expectations evolve daily, marketers need to make decisions backed by data, not guesswork. A/B testing in Sitecore Personalize offers a powerful way to fine-tune your campaigns, optimize user experiences, and drive better results. With the right approach, you can unlock actionable… Read more
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Unlocking the Power of Personalization in Sitecore: A Marketer’s Guide
Tips for using Sitecore’s personalization features to create unique customer journeys. In today’s competitive digital landscape, personalization isn’t just a buzzword—it’s a necessity. Customers expect experiences that are tailored to their preferences, behaviors, and needs. Fortunately, Sitecore offers a robust suite of personalization tools that empower marketers to craft unique, dynamic customer journeys. But how… Read more
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Thoughts on improving the authoring experience for marketers in Sitecore Personalize
How do we make Sitecore Personalize more approachable for the digital marketer? Better empowering the marketer in Personalize looks a lot like empowering content authors in the content management system (CMS). It requires a combination of development best practices and design system planning to create the best authoring experience and consistent user experience. In my… Read more
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Successful steps to implement Sitecore Personalize
Implementing Sitecore Personalize is not as simple as activating the license. Well, it is, but that won’t lead to an implementation of Personalize that’s helpful for you or your marketing team. There’s a lot that needs to be done in order to ensure that you’re setup for success with the tool. You MUST do more… Read more
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When to use Sitecore Personalize
When do we use Personalize? Personalize has been with us for a while, but I feel like this question still comes up a lot but as we start talking about this, let’s make one thing abundantly clear… Personalize ≠ XP Personalization Personalize is NOT XP personalization. It does not work in the same way and… Read more