MattInSitecore

The explorations and observations of Matt in Sitecore.

Category: Exploration

  • Best Practices for AI-Powered Personalization

    Matthew

    AI-powered personalization has the potential to revolutionize how brands engage with their audiences. However, success requires more than just advanced tools like Sitecore Personalize—it hinges on strategic implementation and adherence to best practices. In this final post of the series, we’ll explore the key principles for executing effective AI-driven personalization that delivers results while respecting… Read more

  • Real-World Use Cases of AI-Powered Personalization

    Matthew

    AI-powered personalization is revolutionizing industries by delivering tailored user experiences that drive engagement and conversions. With tools like Sitecore Personalize, brands can use data and AI to anticipate user needs and create impactful interactions. In this post, we’ll explore real-world examples of AI-driven personalization and the benefits they bring to businesses. 1. E-Commerce: Driving Sales… Read more

  • Implementing AI-Driven Personalization: A Practical Guide for Marketers

    Matthew

    Personalization has moved from being a “nice-to-have” to an essential component of digital marketing. But implementing AI-driven personalization, like that enabled by Sitecore Personalize, requires careful planning and execution. In this post, we’ll break down the steps to integrate AI into your personalization strategy and explore how to overcome common challenges along the way. Step… Read more

  • How AI Personalization Works: The Mechanisms Behind the Magic

    Matthew

    In today’s competitive digital landscape, knowing your audience isn’t enough—you need to anticipate their needs and deliver tailored experiences in real-time. AI-powered personalization, as integrated into Sitecore Personalize, makes this possible. But how does it actually work? Let’s dive into the mechanics that transform user data into seamless, dynamic journeys. The Core Mechanisms of AI… Read more

  • Unlocking the Power of AI-Powered Personalization with Sitecore Personalize

    Matthew

    The digital marketing landscape is rapidly evolving, and personalization has become a cornerstone of successful customer engagement strategies. Marketers are no longer just selling products—they’re crafting tailored experiences that resonate with individual users. At the heart of this shift lies AI-powered personalization, an innovation that combines the strengths of Sitecore Personalize with the transformative potential of… Read more

  • Get Excited for Sitecore Symposium 2024—and Join Me for a Presentation on Personalize + AI!

    Matthew

    I hope you’re as excited as I am about Sitecore Symposium 2024 in Nashville, Tennessee. I love going to Symposium! I get a lot out of Sitecore bringing together the brightest minds in digital marketing, development, and strategy. As someone deeply passionate about the intersection of technology and user experience, I’m thrilled to announce that I’ll be… Read more

  • Experience Editor vs. Pages: Exploring Sitecore’s Exciting New Page Editing Features

    Matthew

    How Sitecore’s new Pages editing tool redefines content creation for marketers. For years, the Experience Editor has been a trusted ally for Sitecore marketers, offering a robust way to edit web pages directly within the platform. Now, with the introduction of Pages, Sitecore has reimagined the page editing experience with modern workflows, advanced features, and greater flexibility. But… Read more

  • Understanding Sitecore Path Analyzer: Mapping the Customer Journey

    Matthew

    How to use the Path Analyzer to improve user engagement. For marketers, understanding the customer journey is key to creating meaningful interactions and driving conversions. But in a digital landscape where customers interact with brands across multiple touchpoints, mapping that journey can feel like navigating a maze. This is where Sitecore Path Analyzer shines, offering marketers a… Read more

  • From Strategy to Execution: Building Campaigns in Sitecore Experience Platform

    Matthew

    A walkthrough of creating and launching campaigns. Creating impactful marketing campaigns is both an art and a science. It requires a deep understanding of your audience, strategic planning, and the right tools to execute effectively. With the Sitecore Experience Platform (XP), marketers have a powerful toolkit to design, execute, and optimize campaigns that resonate with… Read more