Proper advance planning is the key to successful digital strategy and content strategy. At the end of this year, I’d like to give readers some insight into what I plan to look at in the coming year.

More clarity on personalization practices

I will take you further down the operational side of personalization. Not just what is possible, but what is sustainable in real life, with limited time and resources.

Better author experience, in practice

Tools evolve quickly. Governance and structure take longer. I’m creating content showing that authors can move quicker, while teams maintain consistency.

A sharper view of the AI divide

AI capabilities are expanding. I want to help teams learn to use them responsibly without losing transparency or control. I want to be able to deliver practical use cases and frameworks for you to use and adapt.

Continued investment in community

The New England Sitecore User Group will continue to move ahead. Shared experience has tremendous value, and I don’t want to stop facilitating that connection.