MattInSitecore

The explorations and observations of Matt in Sitecore.

Tag: Path Analyzer

  • Understanding Sitecore Path Analyzer: Mapping the Customer Journey

    How to use the Path Analyzer to improve user engagement. For marketers, understanding the customer journey is key to creating meaningful interactions and driving conversions. But in a digital landscape where customers interact with brands across multiple touchpoints, mapping that journey can feel like navigating a maze. This is where Sitecore Path Analyzer shines, offering marketers a… Read more