MattInSitecore

The explorations and observations of Matt in Sitecore.

Tag: Sitecore Personalize

  • Best Practices for AI-Powered Personalization

    Matthew

    AI-powered personalization has the potential to revolutionize how brands engage with their audiences. However, success requires more than just advanced tools like Sitecore Personalize—it hinges on strategic implementation and adherence to best practices. In this final post of the series, we’ll explore the key principles for executing effective AI-driven personalization that delivers results while respecting… Read more

  • Real-World Use Cases of AI-Powered Personalization

    Matthew

    AI-powered personalization is revolutionizing industries by delivering tailored user experiences that drive engagement and conversions. With tools like Sitecore Personalize, brands can use data and AI to anticipate user needs and create impactful interactions. In this post, we’ll explore real-world examples of AI-driven personalization and the benefits they bring to businesses. 1. E-Commerce: Driving Sales… Read more

  • Implementing AI-Driven Personalization: A Practical Guide for Marketers

    Matthew

    Personalization has moved from being a “nice-to-have” to an essential component of digital marketing. But implementing AI-driven personalization, like that enabled by Sitecore Personalize, requires careful planning and execution. In this post, we’ll break down the steps to integrate AI into your personalization strategy and explore how to overcome common challenges along the way. Step… Read more

  • How AI Personalization Works: The Mechanisms Behind the Magic

    Matthew

    In today’s competitive digital landscape, knowing your audience isn’t enough—you need to anticipate their needs and deliver tailored experiences in real-time. AI-powered personalization, as integrated into Sitecore Personalize, makes this possible. But how does it actually work? Let’s dive into the mechanics that transform user data into seamless, dynamic journeys. The Core Mechanisms of AI… Read more

  • Unlocking the Power of AI-Powered Personalization with Sitecore Personalize

    Matthew

    The digital marketing landscape is rapidly evolving, and personalization has become a cornerstone of successful customer engagement strategies. Marketers are no longer just selling products—they’re crafting tailored experiences that resonate with individual users. At the heart of this shift lies AI-powered personalization, an innovation that combines the strengths of Sitecore Personalize with the transformative potential of… Read more

  • Get Excited for Sitecore Symposium 2024—and Join Me for a Presentation on Personalize + AI!

    Matthew

    I hope you’re as excited as I am about Sitecore Symposium 2024 in Nashville, Tennessee. I love going to Symposium! I get a lot out of Sitecore bringing together the brightest minds in digital marketing, development, and strategy. As someone deeply passionate about the intersection of technology and user experience, I’m thrilled to announce that I’ll be… Read more

  • A/B Testing in Sitecore Personalize: Boosting Campaign Success with Data-Driven Decisions

    Matthew

    Steps for running effective A/B tests within the platform. In a world where customer expectations evolve daily, marketers need to make decisions backed by data, not guesswork. A/B testing in Sitecore Personalize offers a powerful way to fine-tune your campaigns, optimize user experiences, and drive better results. With the right approach, you can unlock actionable… Read more

  • Thoughts on improving the authoring experience for marketers in Sitecore Personalize

    Matthew

    How do we make Sitecore Personalize more approachable for the digital marketer? Better empowering the marketer in Personalize looks a lot like empowering content authors in the content management system (CMS). It requires a combination of development best practices and design system planning to create the best authoring experience and consistent user experience. In my… Read more

  • Successful steps to implement Sitecore Personalize

    Matthew

    Implementing Sitecore Personalize is not as simple as activating the license. Well, it is, but that won’t lead to an implementation of Personalize that’s helpful for you or your marketing team. There’s a lot that needs to be done in order to ensure that you’re setup for success with the tool. You MUST do more… Read more

  • When to use Sitecore Personalize

    Matthew

    When do we use Personalize? Personalize has been with us for a while, but I feel like this question still comes up a lot but as we start talking about this, let’s make one thing abundantly clear… Personalize ≠ XP Personalization Personalize is NOT XP personalization. It does not work in the same way and… Read more