MattInSitecore

The explorations and observations of Matt in Sitecore.

Tag: Strategy

  • The Importance of Information Architecture, Content Strategy, and Taxonomy in Sitecore

    Matthew

    Why these pillars are essential for creating engaging and scalable digital experiences. In the world of digital marketing, the foundation of any successful content-driven experience lies in three critical elements: Information Architecture (IA), Content Strategy, and Taxonomy. These aren’t just buzzwords—they are the backbone of effective websites, campaigns, and customer experiences. When implemented correctly, they enable marketers to… Read more

  • A/B Testing in Sitecore Personalize: Boosting Campaign Success with Data-Driven Decisions

    Matthew

    Steps for running effective A/B tests within the platform. In a world where customer expectations evolve daily, marketers need to make decisions backed by data, not guesswork. A/B testing in Sitecore Personalize offers a powerful way to fine-tune your campaigns, optimize user experiences, and drive better results. With the right approach, you can unlock actionable… Read more

  • Unlocking the Power of Personalization in Sitecore: A Marketer’s Guide

    Matthew

    Tips for using Sitecore’s personalization features to create unique customer journeys. In today’s competitive digital landscape, personalization isn’t just a buzzword—it’s a necessity. Customers expect experiences that are tailored to their preferences, behaviors, and needs. Fortunately, Sitecore offers a robust suite of personalization tools that empower marketers to craft unique, dynamic customer journeys. But how… Read more

  • Thoughts on improving the authoring experience for marketers in Sitecore Personalize

    Matthew

    How do we make Sitecore Personalize more approachable for the digital marketer? Better empowering the marketer in Personalize looks a lot like empowering content authors in the content management system (CMS). It requires a combination of development best practices and design system planning to create the best authoring experience and consistent user experience. In my… Read more

  • Successful steps to implement Sitecore Personalize

    Matthew

    Implementing Sitecore Personalize is not as simple as activating the license. Well, it is, but that won’t lead to an implementation of Personalize that’s helpful for you or your marketing team. There’s a lot that needs to be done in order to ensure that you’re setup for success with the tool. You MUST do more… Read more

  • When to use Sitecore Personalize

    Matthew

    When do we use Personalize? Personalize has been with us for a while, but I feel like this question still comes up a lot but as we start talking about this, let’s make one thing abundantly clear… Personalize ≠ XP Personalization Personalize is NOT XP personalization. It does not work in the same way and… Read more