Tag: XP
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Understanding Sitecore Path Analyzer: Mapping the Customer Journey
How to use the Path Analyzer to improve user engagement. For marketers, understanding the customer journey is key to creating meaningful interactions and driving conversions. But in a digital landscape where customers interact with brands across multiple touchpoints, mapping that journey can feel like navigating a maze. This is where Sitecore Path Analyzer shines, offering marketers a… Read more
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From Strategy to Execution: Building Campaigns in Sitecore Experience Platform
A walkthrough of creating and launching campaigns. Creating impactful marketing campaigns is both an art and a science. It requires a deep understanding of your audience, strategic planning, and the right tools to execute effectively. With the Sitecore Experience Platform (XP), marketers have a powerful toolkit to design, execute, and optimize campaigns that resonate with… Read more